Want to make money online with affiliate marketing? Then you'll obviously need an affiliate marketing funnel.
In this blog post, we'll be discussing every little thing you need to know about affiliate marketing funnels, including:
- What they are and exactly how they function
- Why you need one
- What you'll need
- And how exactly to build one
By the end of this post, you'll understand exactly how to build your very own affiliate marketing funnel so you can begin making affiliate commissions.
Let's get started.
What is an Affiliate Marketing Funnel?
An affiliate marketing funnel is a collection of pages and also interactions that take a person through the buyer's trip.
You, the affiliate, help in the customer's trip by:
- Raising awareness of a problem
- Building count on as well as credibility
- Making a deal
- More interactions to transform even more people
It's everything about helping people realize the problems that exist in their lives-- after that directing them in the ideal instructions to fix the problem.
The funnel itself includes pages, each with a different objective.
The Opt-In Page
An opt-in page, likewise known as a landing page, provides a totally free gift for the prospect's email address.
The cost-free gift is known as a lead magnet, due to the fact that it is typically viewed as something beneficial to the prospect.
They are drawn to the offer, like a magnet.
The page uses compelling copy to influence the prospect to enter their name as well as email address.
Add on how to create an opt-in page later.
The Thank You Page
This is the page where people are guided to after they enter their name and e-mail address.
The function of this page isn't just to thank them for downloading your lead magnet.
It is to introduce them to the affiliate product.
Technically, it is optional to use the affiliate product at this phase, yet it is a good chance because some people will buy.
This is where your lead leaves the thank you page and arrive at the product sales page.
From this point forward, it is down to the copy of the sales page to transform the introduce a buyer.
If you did a great job marketing the product on the thank you page, after that you could have a higher conversion rate.
Follow-Up Email Series
The last piece of the problem isn't a page you develop, but emails you send to your leads.
It is optional, yet you will shed a substantial possibility to make more commissions.
A lot more on why that is later on in this message.
The emails you send out give more value to your leads by sharing suggestions to help them fix the problems they deal with.
You after that promote affiliate products that can accelerate the process or that make it much easier to address the problems.
Affiliate Funnel vs Sales Funnel
The primary distinction between affiliate funnels and sales funnels is who operates them.
Affiliate funnels are run by affiliates and sales funnels are run by the owners of the product and services.
As an affiliate, you are the middleman (or woman) educating the prospect about solutions to a problem.
And the affiliate funnel is the bridge in between the target audience and the sales funnel or sales page.
Advantages and Disadvantages of Affiliate Marketing
Like any other business models, there are benefits and drawbacks for affiliate marketing that you should recognize.
They will certainly help you determine whether it's the best field for you.
Advantages of Affiliate Marketing
Among the most significant advantages of affiliate marketing is the low barrier to enter.
All you need is an item to promote and a way to advertise it, which is where a funnel comes in.
The costs are very small: no product packaging or shipping items, zero customer service problems, and no returns to take care of.
You can additionally start promoting an item today as well as make affiliate payments tomorrow, if you understand what you're doing.
Disadvantages of Affiliate Marketing
Of course, there are failures to any type of business version.
The largest downside is requiring to get the trust of your target market.
There are a lot of bogus affiliate marketing experts out there attempting to make a quick buck, so consumers have found out to believe all marketing experts as well as salesmen.
It's likewise extremely difficult to track who gets anything.
That's because as soon as your leads arrive on a sales page, there's no way of tracking what they do.
Offering your own product battles this problem, because you can track specifically that buys from you and develop a deeper connection with them.
You likewise have extra control over the advancement of your own item.
However, affiliate marketing is still an excellent business model that you can someday change into marketing your own digital products.
Why Do You Need a Funnel for Affiliate Marketing?
The main reason you need a funnel as an affiliate is to build trust and credibility.
Posting an affiliate link in forums or social media posts isn't efficient and most of times, isn't functioned.
Another factor is it allows you to communicate with your audience to elevate their recognition.
Here's the psychology behind it.
You use a free gift because that it's a reward for the prospect to turn over their e-mail.
It's a little commitment that triggers marginal friction.
The reason you need their email is to proceed communicating with them.
If they get value from your lead magnet, they will happily stay on your e-mail list.
The continued worth you supply develops the trust required for them to take into consideration purchasing the affiliate products you promote.
What You Need to Create an Affiliate Marketing Funnel
In this area, I'll show you specifically what you'll need to develop an affiliate marketing funnel.
And in the following area, I'll show you how to piece all of it with each other.
An Affiliate Product to Promote
This could be one of the most essential piece of the problem. Since if you don't have something to provide, you don't have a business.
In addition, the items you advertise need to be good quality, or you won't satisfy your leads and they will unsubscribe from your list.
Keeping that claimed, let's find something now that we can advertise.
Where's the very best place to begin?
Clickbank is a marketplace that markets digital products and they offer payments as high as 75% and sometimes bigger. This is what separates it from an affiliate program like Amazon, because the Amazon Affiliate program uses very low compensation rate at around 3%.
The reason is because the items are physical and use up storage facility area and also need to be sent by post.
This is what makes advertising digital items from Clickbank so enticing, because the commission is so high and people can download them quickly.
To locate a Clickbank item, head over to the website and then click marketplace. You might need to create a free account to access the marketplace.
You can browse through the categories in the sidebar, or do a search:
Look for an item that you would certainly get on your own. Or something that you have an interest in.
Pro Pointer: The better you comprehend the problem that the item fixes, the less complicated it'll be to connect with your audience.
To determine, pick a product that affiliates are already generating income with.
You can define this by looking at the gravity. The official Clickbank meaning of Gravity is:
"Over a 12-week moving period, the ClickBank Gravity Rating determines the amount of specific affiliates are making commissions on a certain offer, with a greater focus on much more current product sales."
An excellent range to go for is anything between 15 and 70.
If it's too low, it can indicate a low-quality item.
And also if it's too expensive, it could be because of an item launch or an aggressive marketing project.
An incredibly high gravity makes it hard to establish whether an item is good or just a product of great digital advertising.
Once you've selected a few products, see to it they fulfill the complying with criteria:
- An eye-catching sales web page
- It's economical, however not too inexpensive
- The associate commission rate is over 50%
Here's an example.
Clickbank shows the gravity rating and also the typical payment affiliates make:
This product is for the Keto diet plan, helping individuals lose weight. It also has a wonderful sales web page:
The rate is $37, which isn't expensive or too low
: And the compensation rate is 75% so I transform $25 per affiliate sale with this product.
The Lead Magnet
Since I understand which affiliate item to promote, it's time to create a lead magnet that my particular niche would desire.
How exactly do you determine what your lead magnet should be about?
Easy. It should either be something that improves the individual's situation or points they ought to prevent.
For instance, for this keto item, I would certainly create a basic checklist of usual mistakes individuals make on the keto diet.
And I can figure out what these mistakes are by using Google.
I would look at each Google outcome as well as make a checklist of 7 points to stay clear of on the keto diet.
Then produce the lead magnet using a lead magnet maker.
Email Marketing Provider
Now you something to send your lead magnet to people that register. This is called Email Marketing Automation Software Application.
You'll also need this for providing follow-up emails to continue nurturing your leads.
The question is:
What's the best e-mail marketing software application to use?
Here are 2 wonderful options:
- ConvertKit - Obtain a totally free account with unrestricted e-mail sending for approximately 1,000 clients. You'll need to update to a regular monthly plan after you get to an email checklist of 1,000 people.
- Flodesk - Get limitless everything for one small cost. Use this link to get 50% off your very first year and a 30-day free trial.
Both alternatives are great for beginners, yet they have all the tools you'll need to make your affiliate marketing business a success.
I'll show you how to send your lead magnet later in the message.
Funnel Building Tool or Do It Yourself with WordPress
Lots of affiliate marketers use funnel building software to create their funnels.
Software like ClickFunnels or Systeme, as an example.
But there is one more method to create an affiliate marketing funnel.
Making use of WordPress
If you've already got a WordPress website, after that it's simply a case of producing a number of pages.
And if you do not have a WordPress website yet, after that you only need a domain and webhosting.
You can use Namecheap, which includes a totally free domain name, and it's very affordable.
Previously, I pointed out 2 pages you need to produce an affiliate marketing funnel:
- The opt-in page
- And also the thank you page
These pages can be developed in any funnel building software if you choose to use one.
Or they can be created with WordPress.
As a pointer, the opt-in page consists of a form to make sure that you can gather your visitors' e-mail addresses.
And also the thank you page functions as a pre-sales landing page to promote your affiliate product.
Email Automation Sequence
The e-mail series is a collection of e-mails that are triggered to send when somebody signs up to your list.
You can make the email series as lengthy or as brief as you like, however they constantly comply with a certain system:
- Lead magnet delivery: Sent right away
- Highlight the trouble and also a quick idea to resolve it: Sent 2 days later on
- Worth only email: Sent 2 days later
- Introduce the product with advantages and attributes: Sent 3 days later on
- Tough sale of the item: Sent 1 day later on
Then rinse and also duplicate.
After your leads experience this initial sequence, you can add them to a brand-new sequence. Then send emails that offer value and also make affiliate offers every 4th to 8th e-mail.
Exactly How to Create an Affiliate Marketing Funnel
Currently for the fun part; placing it all together.
In this area, I'll walk you through a detailed process of developing your very own affiliate funnel with WordPress.
Let's dive in.
Action 1: Set Up WordPress
If you don't yet have a WordPress website, you'll need to mount it first. If you have one, then jump to step 2.
Head over to Namecheap and select your organizing plan:
On the next page, you'll be asked to pick a domain: Click Add to Cart and also proceed through each action. Once your hosting account is developed, you can after that install WordPress. To do that, log in to your cPanel and choose the WordPress logo design under the Softaculous Application Installer:
Currently you can choose a basic WordPress motif by logging into your WordPress admin and browsing to Appearance Motifs:
Astra is a superb choice since it has a lots of free features, is marginal, and also easy to make use of:
Now you're ready to relocate onto the next step.
Step 2: Produce Your Pages
In this action, you are most likely to develop your funnel web pages so you can add your e-mail type and affiliate offer.
Most Likely To Pages Add New in your WordPress admin:
Create a new page as well as call it something that resembles your lead magnet:
Next, develop one more web page entitled, Thanks: This is the page where you will thank your new subscriber and present them to the affiliate offer. Here's what I created inside the Gutenberg editor:
First, I thank them for ending up being a new customer and then tell them I have another thing for them.
Second, I introduce them to the affiliate product with a headline, picture and call to action button.
You can explore this and test different designs. Simply keep it simple.
Step 3: Set Up Your Lead Magnet
Currently we need to add a kind to the opt-in page and setup the welcome e-mail which contains the lead magnet.
I'm making use of Flodesk, but most email marketing carriers work in similar methods.
In my Flodesk account, I click on welcome and also see that they have a "Provide Your Free offer" design template:
The Flodesk email customizer is really easy to use.
All I need to do is edit the text and also add my lead magnet link to the switch:
Currently, from the Flodesk navigation food selection, I click Kinds and
Add New: Then tailor the kind to match my design and colors:
Click through to transform the redirection after somebody join. This is where you add your thanks web page link:
On the code page, I need to get the HTML and clicking Advanced provides me that alternative:
Now I can copy this HTML code and also paste it into the Opt-in page:
I get in the code utilizing the HTML block in Gutenberg:
Save my adjustments and the Opt-in page looks wonderful:
When someone enters their email address, it will reroute them to the thank you page.
But I still need to obtain the lead magnet e-mail to send out to them. Let's do that now.
Tip 4: Set Up Your Email Automation
In this step, I'm mosting likely to include an automation that sends a collection of emails to new leads.
In Flodesk, they call these Operations:
They have a couple of Workflow themes to select from:
Technically, you can divide the lead magnet delivery from the remaining follow-up sequence if you like, but I'm going to combine it right into one workflow.
I have actually picked to start from scratch, added the trigger, which is the name of my segment, consisted of the lead magnet email and then wait 2 days.
I'll continue including several much more e-mails to support my leads and make the associate deal.
Currently, any person that subscribes will certainly be routed to the thank you page and also affiliate offer. After that the lead magnet and welcome sequence will instantly send out.
All that is entrusted to do is drive website traffic to your opt-in page.
Final Thought: Create Your Own Affiliate Marketing Funnel
That ends this guide to create an affiliate marketing funnel. As you can see, there are lots of parts to link to influence affiliate sales. The last piece of the problem is to drive web traffic to your opt-in page. I have one more article How to Use YouTube for Lead Generation, which will be of interest. As I share how you can use YouTube as one of the best ways to drive traffic to your blog site, which you can use to get more people to download your lead magnet.