A decade ago, when someone would ask “what are the differences between voice SEO and traditional SEO”, the answer would probably be “the same, but in a different way”. However, the field of voice search has evolved dramatically since then, and the days of being little more than an internet blind date are quickly coming to an end.
People search for voice as well as text on the internet, and they want search engines that deliver results in their language. Webmasters are going to need to get with this change if they want to continue to dominate search results, and get their websites in front of the millions of internet users who use search engines on a daily basis.
Why You Should Consider Voice SEO
If you want to make the most of your website’s visibility on the internet, you must keep up with the times and take advantage of the huge amount of free information and tools that are available to webmasters today. Voice search is one of those tools.
As previously mentioned, webmasters can now easily integrate voice searches into their SEO campaigns. In fact, they can do so seamlessly that the results are often more precise and more relevant to what the user was searching for than are the rankings based on text-based searches.
Many people search using voice search, because they want instant results, and the results delivered by some of the better quality voice based services seem to match that demand very closely. Today, over 44 percent of all internet searches are voice search-based, making this phenomenon very powerful for businesses.
How Voice SEO Differs from Traditional SEO
This type of search is very different from traditional search engine optimization (SEO), however. People generally think voice SEO as an internet marketing tool, rather than as a search engine optimization technique. However, webmasters have been using voice to deliver results for years, and it is finally becoming more widely accepted as an actual tool for web marketing. This is because many of the old rules for voice optimization are not compatible with voice, making it harder to measure performance.
The Differences Between Voice SEO and Traditional SEO
Traditional SEO still has use in delivering data, and many webmasters continue to utilize the methods that are based on using keywords and meta tags as SEO ranking factors. However, there are several differences between this type of online marketing and traditional SEO.
First of all, people still use keywords and meta tags, but their value is greatly reducing when you compare it with the efficiency and power of voice technology. The process of voice optimization requires the webmaster to speak directly to the audience, rather than typing in long strings of words. This process is much more time consuming, which means that it is less valuable to the search engines, resulting in less traffic and sales.
In addition, voice SEO is also much less time consuming than traditional search engine optimization. Traditional SEO requires hours upon hours of research, testing, and adjustments. While some of this research may be necessary, many of it is unnecessary and unneeded.
When done correctly, it is still possible to reach a high level of traffic, but many sites cannot handle this strain of constant adjusting and tweaking. Voice technology allows webmasters the ability to speak directly to their target audience, so they do not have to worry about any unnecessary adjustments or tweaking.
One of the most valuable benefit of voice SEO is that voice-overs are far less expensive than other types of methods. Traditional SEO is expensive because of all of the resources that must go into making it work. While keyword density, back linking, content, and SEO can all play a role in an effective campaign, the bottom line is that the cost of a campaign comes from the amount of work and time that it takes to get it going.
You can be sure that with a voice campaign, the company you hire will handle nearly every aspect of the campaign. So, you’ll need a very little research to deliver the results that you want, which makes the overall process very affordable and easy.
The Customer Interaction Value
Many businesses view voice SEO as a natural choice. People are used to having live operators call them on the phone and nothing else can compare to that. People also expect to hear their voice come out of the phone. While many traditional SEO methods can lead to people feeling like they are talking to a machine, voice-overs provide a personal touch.
In the past, if you wanted someone’s voice on your website, you had to hire a live person or find someone willing to do a recording at short notice. Many business owners believe that people want to be treated with respect and that the voice of a live person can bring that to light.
Those are just a few differences and benefits of voice technology for search engine optimization. In addition to the obvious benefits, it also provides a great value for those who are willing to pay for it. Voice technology has been around for a long time and is only becoming more popular, which means that those who are interested in voice technology are generally very happy with their decision.